What Cardi B. Teaches Us About Building a Brand on Social Media

I have a confession to make. The VH-1 reality show Love and Hip Hop is one of my guilty pleasures. It plays out like a telenovela and it is delightfully ratchet…and I love every second of it. I  watch every Monday night–much to my husband’s disappointment as it overlaps with the beginning of WWE Monday Night Raw. … More What Cardi B. Teaches Us About Building a Brand on Social Media

#Trillectro2015: A Study in Audience Engagement on Social Media

This weekend I finally got to Trillectro, an annual music festival in Columbia that showcases up and coming artists, mostly in hip hop and R&B. Ever since I went to Made in America I’ve been hooked on the vibe of a big festival filled with music I love, so I’m really glad I had the … More #Trillectro2015: A Study in Audience Engagement on Social Media

Giving Props: Google Honors Zora Neale Hurston

Today marks the 123rd birthday of writer, folklorist, anthropologist and one of my heroes, Zora Neale Hurston. Needless to say, I was completely stoked about it. I decided to devote my Facebook timeline to quotes, facts and reflections on Zora. And to top it all off, Zora Neale Hurston was trending in the US: (Shout out to @ErickaSimone for … More Giving Props: Google Honors Zora Neale Hurston