What Cardi B. Teaches Us About Building a Brand on Social Media

I have a confession to make. The VH-1 reality show Love and Hip Hop is one of my guilty pleasures. It plays out like a telenovela and it is delightfully ratchet…and I love every second of it. I  watch every Monday night–much to my husband’s disappointment as it overlaps with the beginning of WWE Monday Night Raw. … More What Cardi B. Teaches Us About Building a Brand on Social Media

Interview with the Trillectro Social Media Team

In my last post I talked about the lessons we could learn about audience engagement from Trillectro 2015, but after publishing the post I realized I had more questions about what goes into live-tweeting a large-scale event. In my professional life I have live tweeted conferences, hill briefings, and speeches but nothing as large as … More Interview with the Trillectro Social Media Team