You (Don’t) Have To Cut It: It’s Okay to Make Money

I’ve loved trap music ever since Gucci Mane came on the scene – I maintain that we would not have the current set of trap music without Gucci. It just wouldn’t be the same.

I especially love listening to O.T. Genasis and Young Dolph’s “Cut It” when I’m bustin’ out squats at the gym. The hook is infectious: “Yo’ prices way too high, you need to cut iiiiiit.”

It makes me think of the several times I was turned down by a potential client because they couldn’t afford my consulting fees. I suspect some of you who are reading have experienced the same.

I used to get really upset when someone chose not to work with me because they didn’t want to pay for social media or communications consulting. But the truth is this:

They are only making room for the type of clients who will pay my consulting fees and so much more. 

Someone who is reading this is feeling really frustrated with their social media hustle. Maybe you just lost a client for budget reasons. Maybe you are having a hard time finding people who will pay to begin with.

I’ve been there.

Don’t ever feel bad about charging for your services. Your skills and talents have so much value, and you have so much to offer! If a client tries to make you feel bad for charging, you know that is not the type of person you want to work with. Even if they offer you “exposure.”

Keep working, keep learning, keep grinding. The clients who will see what you have to offer and value it enough to pay you are coming, and some of them are just a phone call away. 

Want to work with me? Find out more on my Consulting Services page




BET Wins With Rapid Response

On Sunday night, Madonna performed an, um, interesting Prince tribute at the Billboard Music Awards. I don’t want this to turn into a rant or a shade bonanza, but let’s just say it wasn’t great.

A few moments after the show aired, BET posted a tweet that gave me chills:



“Yeah, we saw that. Don’t Worry. We Got You.”

BET’s social media team has won the rapid response game for the week. Everybody else can go home now.

They know their audience intimately, so much so that they knew how they’d react to Madonna’s tribute. And not only that, they knew that their audience was still on Twitter and Facebook talking about how much they hated it.

And not only that, they seized an important moment that had cultural significance. 

Really important things to think about when creating a rapid response to breaking news and events.

What about you? Did you see this tweet when it was first posted? What did you think? 





One Tweet Can Cost You Millions

It’s that time again. The NFL Draft took place this week, and Laremy Tunsil’s name was on everybody’s lips–for the wrong reasons. Because of a video tweeted of Tunsil taking a hit from a bong, he lost out on millions of dollars.

From MarketWatch

A single tweet may have cost one NFL rookie more than $10 million.

Highly regarded University of Mississippi offensive lineman Laremy Tunsil saw his stock plummet at the NFL Draft on Thursday night after a video of him smoking marijuana from a bong was posted to his Twitter account minutes before the draft started. Tunsil immediately deleted his account, but the damage was done, and the video already retweeted.

Tunsil, who was expected to be one of the top draft picks, slid to 13th, where he was selected by the Miami Dolphins.

I don’t have much more to say, but I will say that what you tweet and/or post on social media DOES matter. A rule of thumb: don’t say anything you’d be embarrassed to have “your mama ‘nem” see. If you wouldn’t what your Nana to see it, don’t post it on social media. Privacy settings are your friend, but screenshots are a thing too.
My friend Conrad sums it up pretty well:
Screen Shot 2016-05-01 at 1.05.12 PM
People have lost out on jobs and and apparently can stand to lose out on millions of dollars by posting the wrong thing. I’m all for being authentic and real on social media, but you can be yourself and also be smart.