Giving Props: Google Honors Zora Neale Hurston

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Today marks the 123rd birthday of writer, folklorist, anthropologist and one of my heroes, Zora Neale Hurston.

Needless to say, I was completely stoked about it. I decided to devote my Facebook timeline to quotes, facts and reflections on Zora.

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And to top it all off, Zora Neale Hurston was trending in the US:

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(Shout out to @ErickaSimone for the screenshot.)

Remember a few days ago when I was talking about using social media to reach a Black audience? This is an example of a job well done. While Google may not have been targeting African Americans specifically, it was highlight a famous African-American woman writer that sparked conversation about Zora on Black Twitter and beyond.

Excellent work, Google. Let’s hope other brands take note.

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