Today marks the 123rd birthday of writer, folklorist, anthropologist and one of my heroes, Zora Neale Hurston.
Needless to say, I was completely stoked about it. I decided to devote my Facebook timeline to quotes, facts and reflections on Zora.
And to top it all off, Zora Neale Hurston was trending in the US:
(Shout out to @ErickaSimone for the screenshot.)
Remember a few days ago when I was talking about using social media to reach a Black audience? This is an example of a job well done. While Google may not have been targeting African Americans specifically, it was highlight a famous African-American woman writer that sparked conversation about Zora on Black Twitter and beyond.
Excellent work, Google. Let’s hope other brands take note.