Many of you who follow me on Twitter or know me from Facebook know that I have been blogging for almost 10 years in some way, shape or form. I’ve written blogs, I’ve deleted blogs, and I’ve started new blogs all over again, and somehow I found myself wanting to know more about not just blogging but social media as well. As a junior PR professional at my first job, I started to think about ways we could use social media not just to sell products but to inform, to mobilize, and ultimately to change the world.
Approximately 7 years, 5 jobs, and 3 moves from the east coast to the west coast and back, I have found myself doing the types of things I had envisioned when I was working at a small PR firm fresh out of college — developing digital media strategies that help not just to build a brand and tell a narrative but also to create the change we want to see.
Currently, I am the Digital Media Field Manager at the NAACP, where I train local NAACP units on how to use digital media in their organizing strategies. I’ve also learned a great deal about managing a mobile messaging program, and what it takes to do the hands-on work of implementing a social media plan. I recently started my own blog series on our website called Digital Evangelist, where I promote my weekly webinars and preach the gospel of digital media to our membership. There aren’t any praise breaks like the ones I am familiar with having grown up in a Black church, but I am proud to say that our members take away new knowledge about how they can use digital media to broaden their message and further their work in the areas of civil and human rights locally.
Blogging at my day job made me realize how much I miss it, and I realized I wanted to share what I am learning as a digital media professional with people who have questions on how to use digital media to its full potential. And so, here I am.
I am a Digital Field Manager by day, and a social media consultant and writer for hire by night. I live in Washington DC, having moved back here after a year and a half stint in my hometown of Los Angeles. I’ve been in social media in some capacity for 3 years, and I am so excited to share what I have learned so far with all of you.